Among the most important tasks of Search Engine Optimization (SEO) is keyword research. Keyword research is called the soul of SEO. Because when you start doing SEO, you are targeting a specific keyword. If you make a mistake in selecting the keywords, your entire SEO work may render in vain. So, before you start working on a keyword, you must find the appropriate keyword correctly by keyword research. In a variety of keyword research scenario, we can use various tools for keyword research.
The first condition of keyword research is to determine the exact target. Why do you want to do keyword research, what you want to get from keywords, etc. The biggest mistake in doing keyword research is thinking how much traffic can we draw by this keyword research. Your goal should not be to bring more traffic. If they could draw traffic, but sales does not grow, this traffic does not bring value to your business. Rather, the goal should be to increase sales. And your sales increases when your website gets targeted traffic. These targets should be based on keyword research.
The target of keyword research may fall under 4 categories:
- Taking variety of issues of Sales funnel.
- AD click and AD impression
- To inform customers about site, service or product.
Once you determine the correct aim, then, you can easily understand what kind of keywords you need. And based on that, you can create content and marketing strategies. You can select a variety of keywords and work to increase direct sales.
The first two categories are directly related to sales, while the next relates consumers. So, you need to understand your required keyword in accordance with the goals set.
In case of keyword research, it is important to use different types of keyword or phrase. Some of keywords which are called money phrase. In other words, sale of these phrase containing certain words is higher, for example, “cheap widgets”, 10% discount, or “where to buy widgets” and so on. Selecting money phrase keyword or using money phrase keyword is important, because it increases sales. Not only for sale, websites that run AdSense should also use money phrase keywords. Because, when money phrase keywords drive visitor to your website, clicks on your AD, then, you can earn good from AdSense. In addition, The CPC is higher in money phrase keywords. The biggest problem is that a lot of money phrase are competitive and difficult to rank.
The top 5 categories of money phrase keywords is like this:
- Comparative word or phrase with competitor
- Discount phrase
- Product reviews and ratings phrase
- Coupon code search
- Search for sale
- Apart from these, there are also a lot of money phrase which you can find from online research.
Importance of non-money phrase keywords
However, money-phrases will help to increase your sales directly, but we can not use money-phrase all the time. Because, there are much of the competition. In that case, we are to work with a non-money-phrase. As we work with the non-money phrase, it will make your website known to many, and increase the popularity of your websites. As an impact of this, there will be an increase in sales. In addition, ranking with non-money phrase keywords, this will help in ranking your money phrase keywords. You can use non-money phrase as keyword in several ways. For example, you can use non-money phrase as keyword in Long tail keyword to rank your website. It will play an important role in ranking your money phrase keyword.
Moreover, we know that Latent Semantic Indexing (LSI) keyword is very important in content to rank a website. You have to use non-money phrase in LSI keywords. We can relatively easily rank a website using variety of synonym words which includes non-money phrase.