Search Engine Optimization (SEO) is a large section of Digital Marketing. It takes an array of tools to transform a website into SEO. Without tools; SEO remains unfulfilled.
Different parts of SEO require different tools; such as the Keyword Research tool differs from On-Page Optimization Tool or Back-link Analysis Tool.
Among these tools, there are both paid and free versions available for users. You could work faster if you use the paid ones.
It’s not enough to be centered only on your own website analysis if you want to make it to SEO. You need to observe your competitors as well. With MozBar you could measure the position of your competitors.
You can also compare your website with theirs. You could get an idea of things you need to improve your ranking. You could also take a good look at Domain Authority and Page Authority which would make your journey of SEO smoother than before.
Because of its simplicity from beginner to expert; everyone can use it.
If you want to get a quick ranking or rank a website through a small competition, then Yoast is just what the doctor ordered.
It is among the most used and popular tools to do SEO. It is a free plug-in provided by WordPress. If you are running WordPress as your website content management system, then, you can use it.
It is easy to use. It provides you with a keyword for every page. In fact, it enables you to create your own meta tag with ease.
Moreover, Yoast monitors your content. As a result, you would be able to optimize your content thoroughly. Usually, Yoast is meant for On-page Optimization. In fact, it suggests how you could organize an On-page optimization.
Even if you are not familiar with On-page optimization, you would make it through with its assistance. Besides, it gives you an insight into what is appropriate for your audience.
Do you want to inspect the metatag or title, ima alt, and the number of H1 tags of any website? Then, you should use SEOQuake in your browser. To be precise, SEOQuake is the perfect tool to analyze a website for SEO.
With this tool, you get to know page rank, website rank, img alt, number of index pages, and much more valuable information.
People who work on SEO are so familiar with it that, it would be hard to find someone not using SEOQuake. It is a highly popular and free tool.
This tool is only compatible with Mozilla Firefox. This is the perfect tool for Competitor Analysis.
The first and most important thing for SEO is Keyword Research. This is a task in which if you make a mistake, your next steps will be in vain. Because, based on a keyword, On-Page Optimization, Competitor Analysis, Backlink, etc. are done. So, it is very crucial that keyword research is done in a perfect way.
SEMRush is the name of a great tool for keyword research. This is a paid tool. This tool allows you to know important information including organic search, paid search, phrase match keywords, related keywords, trends, etc., of any keyword with which you can find a profitable keyword easily.
In addition, we can see how difficult is to rank any keyword, that is, Keyword Difficulty, with the help of this tool, thus, helping us a lot to find the right keywords.
Another popular tool for SEO is Ahrefs. It’s basically a tool used in backlinks. The backlink is one of the most important elements in all the elements of SEO.
After On-page optimization, website ranking heavily depends on the effort you put into creating backlinks. Before you start building your backlink, you must have a conclusive sense of your competitor’s Backlink.
Ahref is a tremendously popular tool for backlink Analysis. It is a paid tool available for subscription at a minimum monthly charge of $99.
Ahrefs is very easy to use. This tool allows you to know your competitor’s Backlink number, the number of your Backlink, websites in which your competitors have built up Backlink, most valuable links, etc.
This tool also includes an alert system through which you will receive an alert notification when you lose or create new backlinks for your website.